PMY have partnered with the ARDC in a ten-year technology investment and management partnership.
The FIA Grade 2 Circuit, one of only two in the country, can be lit night and day by state-of the-art LED displays and integrated television and lighting systems. Features such as a giant 45sqm welcome screen, four 12sqm double sided elevated cantilever LED boards, and 144m of pit straight LED screens facing Brabham Straight will be a game changer in the motorsport sphere, enhancing the on-track atmosphere for visitors and driving powerful exposure and engagement for brands direct to live in-venue and broadcast audiences.
In addition to the show stopping LED, PMY Group’s Smart Operating Platform (Platform) has been deployed at SMSP to provide an operational and crowd intelligence solution. Powered by Intel back-end technologies, PMY’s Platform converges technologies, enabling venue management to monitor technology, analyse data, automate communications and operations, and predict future crowd behaviours.
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