Media release: November 27, 2023
The Australian Racing Drivers’ Club (ARDC) and Motorcycling Events Group Australia (MEGA) jump onboard for another five years of SMSP Ride Days
Continues an association that commenced in 1997
Your Bike – Our Track program: from beginners to racers on the Brabham GP circuit at Australia’s premiere permanent race circuit
Sydney: The Australian Racing Drivers’ Club (ARDC) is pleased to announce the signing of a new five-year contract with Motorcycling Events Group Australia (MEGA), ensuring the continued success of ‘Your Bike – Our Track’ riding experiences at Sydney Motorsport Park, a partnership that commenced in 1997.
As operators of the NSW Government-owned Sydney Motorsport Park since 1996, the ARDC believes that to be the best you need to partner with the best; and certainly as far as motorcycle ride day operators go, none are better that Steve Brouggy and MEGA.
With over 600 different events per year, Sydney Motorsport Park is arguably one of the world’s busiest permanent race facilities. Outside of major events, motorsport experiences such as Ride Days, Track Days and Fastrack V8 Race experiences contribute to a significant percentage of calendar slots each year.
No strangers to hosting the country’s hottest two-wheeled action, throughout the course of a year, over 3,500 individual riders take to the track at SMSP ride days alone, covering over a staggering 750,000 kilometres during the multiple events.
Glenn Matthews, ARDC CEO, acknowledged the strategy of the Club was to partner with industry-recognised experience providers to present world-class products to the thousands of motorsport enthusiasts looking for the adrenaline rush that only motorsport can deliver, on a globally recognised circuit and in a safe and professional environment.
“Steve Brouggy and his MEGA team first joined the ARDC experiences family as far back as 1997, and have been the mainstay provider for that period. There is no better ride day operator in the country. His reputation and quality of product is without parallel, and the decision by the ARDC to ride pillion with MEGA for another five years to 2028 was a no-brainer”.
Steve Brouggy, MEGA Director, was equally excited about the new contract extension.
“I’m extremely happy to have signed with the ARDC to be the provider of SMSP Ride Days at Sydney Motorsport Park for another five years. Next year (2024) is the 30th year that Motorcycling Events Group Australia (MEGA) has been operating, and I can’t think of a better way to celebrate than with this new contract” said Steve.
“We became (and maintain) our position as industry leaders due to our constant engagement and attention on what happens during each and every event, and that will not change during the course of this contract period, or indeed any future extensions there might be. We are committed to developing and evolving every element of SMSP Ride Days to maximise every rider’s enjoyment and safety, and can’t wait to welcome new and returning riders in 2024 and beyond!”
Sydney Motorsport Park is located in Eastern Creek in Western Sydney, less than 40 minutes from the CBD, and is one of the country’s only racing facilities within a metro area.
For press enquiries or further information, please contact:
Kurt McGuiness – PRIMAL Storytelling
M: +61 413 135 334
Peter Larum – CMO – ARDC and Sydney Motorsport Park
M: +61 419 732 029
Steve Brouggy – Motorcycling Events Group Australia
M: +61 490 281 840
About the ARDC
Since 1952 the ARDC has been the premiere automotive racing body hosting high profile motorsport events across NSW (most notably Mount Panorama Bathurst from’63–’98) as well as managing many of NSW’s leading motorsport circuits including Amaroo, and since 1996 Australia’s Home of Motorsport, Sydney Motorsport Park (SMSP) at Eastern Creek, Sydney.
The ARDC vision is to create a global leading venue for motorsport competitors and enthusiasts and to become the central home for motorsport in Australia. SMSP is a multipurpose venue that hosts more than 350,000 visitors per annum via 600+ events including the SUPERCARS Championships, World Time Attack, Shannons Nationals, NSW Motor Race Championships and multiple grassroots car and bike racing and experiences, auto manufacturer days including Audi, BMW, and Mercedes plus brand launches, community events, festivals and more.
SMSP is a New South Wales Government venue. ARDC is a not-for-profit entity with 3,800+ members. For further information: www.ardc.com.au www.sydneymotorsportpark.com.au
About Motorcycling Events Group Australia (MEGA)
Motorcycling Events Group Australia (MEGA) is an industry leading provider of non-competitive racetrack activities (Ride Days) to the Australian motorcycle market, with 30 years’ experience in running these type of events. As the provider of SMSP Ride Days, MEGA uses the skills and experiences gained from its core staff having operated a variety of motorcycle training and track activities in 10 x countries at 45 x racetracks, bringing truly world standard flavour to a world standard venue. For further information: www.smsprd.com